- Organization can undertake high-profile strategic initiative including:
-Customer relationship management (CRM)
-Business process reengineering (BPR)
-Enterprise resource planning (ERP)
SUPPLY CHAIN MANAGEMENT
- Involves the management of information among stages in a supply chain to maximize effectiveness and profitability of total supply chain.
- There are four basic component of supply chain management include:
- Supply chain strategy-strategy for managing all resources to meet customer demand.
- Supply chain partner-partners throughout the supply chain that deliver final goods, raw materials and services.
- Supply chain operation-schedule for production activities.
- Supply chain logistic-product delivery process.
- Effective and efficient SCM system enable to:
-Increase its own supplier power
-Increase switching cost
-Create entry barriers
-Seeking competitive advantages through cost leadership
CUSTOMER RELATIONSHIP MANAGEMENT
- Involves managing all aspect of a customer relationship with an organization to increase customer loyalty and retention.
- CRM is not just technology but a strategy, process and business goal.
- CRM can enable an organization to:
-Design individual customer marketing campaign
-Understand customer behavior
BUSINESS PROCESS REENGINEERING
- Business process-a standardized sets of activities that accomplish specific task.
- Business process reengineering(BPR)- the analysis and redesign between enterprise.
OPPORTUNUTY OF BPR
- A company can improve the way to travel by walking to horse and horse to a car.
- A company also taking different path likes an airplane which completely did not use road anymore.
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ENTERPRISE RESOUCE PLANNING
- ERP is integrates all department and function throughout organization into IT system.
- So employees can make decision by viewing enterprisewide information.
- ERP system collect data from across an organization and also correlates the data generating.
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